Swedish director Mauri R. Chifflét spent his early years photographing runways at the Paris Fashion Week. He quickly moved on to film at Danish film company Zentropa, winning a Bronze Palm Award at the Mexican International Film Festival for Best Foreign Short (The Debt Collector.) His first music video “BEEP MY BEEP” got an international buzz, gaining him representation in London and Paris and developed a reputation for truly conceptual work and strong graphic imagery. 
After intense touring with electro act Name the Pet, Mauri moved on directing commercials for H&M, EMI, Swedish House Mafia, VIASAT and Goliath, winning a Webby Award 2011, a FWA and a Dope Award for best Campaign, "Attention to Detail.”