Francesco Meneghini is an Italian commercial director and multimedia artist based in Berlin. With over 20 years in the field, he has consistently pushed the boundaries between art and commercial work, earning recognition both in Italy and internationally. Francesco began his artistic education in 1996 at the University of Urbino’s I.S.I.A., later becoming an Artist-in-Residence at Benetton’s Fabrica in 2001.
By 2005, Francesco expanded his focus to multimedia art, exploring human perception through interactive installations that incorporate innovative elements like lighting, lasers, and computer programming. His works have been featured in major venues, including the Centre Pompidou in Paris, QPAC Theater in Brisbane, Experimenta Design Biennial in Lisbon, Italian Cultural Institute in Los Angeles, Kunstmuseum Basel, and Super Studio Milan.
Francesco eventually moved into commercial directing with a specialty in fashion and beauty. His style, known as “poetry in movement,” combines atmospheric storytelling with deep human emotion. He has directed campaigns for top brands like Diesel, Mercedes-Benz, Nike, Versace, Giorgio Armani, The North Face, Stefanel, RedBull, Replay, and Intimissimi, working with talents such as Shawn Mendes, Martin Garrix, Hu Ge, Jackson Yee, Zeng Shunxi, Zhou Yutong, and Selah Marley.