Werner (1972) originally graduated as a mass psychologist at the University of Amsterdam where he specialized in opinion dynamics and mass psychology. His scientific research into the field of modern day propaganda led him to commercial filming where he quickly realized that all his years of drawing, photography and watching movies suddenly came in handy. Over the years he learned to develop his instinctive visions in an uninhibited way to perfectly combine them with the mainly commercial goals of his clients. His work is generally described as lyrical, very contemporary and beautifully shot, with a strong focus on visual storytelling. Within that realm the strong narrative content of his work together with it’s humanity, beauty and in some spots a lovely touch of great subtle humor, are often mentioned as several of his qualities, which distinguishes him from his competitors.