Born in Mexico City, Luis grew up in Dallas and for the last thirteen years he has called Shanghai home. He earned a degree in East Asian Studies from Princeton University, and speaks native English, fluent Mandarin Chinese, and fluent Spanish, plus some spotty French. Luis is a director, producer, editor, and frequent cinematographer. He has done work for dozens of global brands. Recently, Luis directed the video that launched Alibaba’s blockbuster IPO campaign—incidentally the largest IPO in history. That video was a viral success in China and around the world and is now in heavy rotation in Alibaba’s worldwide marketing. His collaboration with Alibaba has further included dozens of videos filmed across China for Taobao, Tmall, and Alipay, telling authentic stories with his trademark cinematic documentary style. Late last year, he directed the Citroen- sponsored online miniseries Let's Go: Paris ( 走就走之 彩巴黎), a “scripted reality” concept shot on location in Paris with an international crew. That series has so far attracted more than 13 million views. Other notable directorial projects include the short films Furnaces, Hukou and Connect, and documentaries including Up from the Underground, Human Flesh Search Engine, and the feature-length From Wrexham to Wuhan, commissioned by the British government. He was Assistant Director for Seasons 2 and 3 of the award-winning and internationally-syndicated The Amazing Race: China Rush, and directed Season 3, Episode 2. This past summer, he fulfilled a life-long dream to make an NFL Film when he directed the Super Bowl Truck video for NFL China. Most recently, Luis shot and directed the introductory brand video for Alitrip, filmed in Los Angeles, Hong Kong, Shanghai, and the airspace in between. Other recent clients include Apple, Alipay, Chevy, Kerry Properties/Shangri-La Hotels, NBA, Pacific Insurance, Starwood Hotels and Resorts, Taobao, and Tmall.