Lance began his professional career in 1978 in his native New Zealand as a news/documentary and current affairs editor for TVNZ. It’s this early professional training and the understanding drawn from it of the importance of economy in selecting moving images and sound to create a compelling narrative that has continued throughout his career to inform Lance’s work as a visual storyteller. After working in Australia and New Zealand to set up his own production companies, Lance moved to America and a prime spot on the newly formed roster of Herb Ritts company Ritts-Hayden, where he quickly became a favourite of agencies looking for a visual storyteller who was equally at home with the rapidly developing world of visual effects post production. Lance continued creating award-winning commercials for Cadillac and Leo Burnett, Orange and Euro RSCG, BP Castrol and Ogilvy & Mather, and Qantas for M&C Saatchi, as well as continuing to create groundbreaking work for the Kelloggs Nutrigrain franchise at JWT, collecting hardware from AWARD, D&AD, Mobius, and the NY Festivals along the way. He moved back to Sydney as his home base, while still being represented in the US and the UK, first by Partizan until 2004, and subsequently when that company’s management structure changed, by Form in Los Angeles, where he created campaigns for ATT, Hyundai, BMW, and Playstation 2 and their US agencies, as well as a host of major brand ads for the Austral-Asian market through 8Com in Sydney including Ebay for Saatchi & Saatchi in Shanghai and Toyota for Saatchi & Saatchi Sydney. He’s taken teams around the world on a campaign for Heineken for the Rugby World Cup for Bates, created a remarkable 3-spot series for US Agency Kramer-Crasselt and Yellow Tail wines in NYC, new brand advertising for Australia’s telecommunications leader Telstra and their Bigpond 4G service for Australian agency BWM, Japan and Africa for telecommunications giant NTT in Japan, Namibia and Thailand for high profile European launches of Renault via S&S Milan. Lance now has directed commercials on all continents and in parts of the Middle East. His most recent work includes projects for Rexona, Coke (Australia and NZ), Nationwide Insurance (US), Birla Tyres (India and Asia), Liptons (Russia), multi award winning TAC ‘The Ride’ commercial (Australia), KFC (Arabia), DSS (Indonesia) Colgate (UK/Worldwide), Cuca (Angola/Europe) , Agung Podomoro (Indonesia), VW (China), Jim Beam (USA/Global) Ikea (Europe) Herbalife (USA/International), VW (India & South East Asia), Timotei (France/Europe) along with local films in Australia for Westfield, Mazda, Powerball & Freedom. He also just completed a VW launch film for the 2019 Tayron model shooting in Xiangjing province in remote western China. Lance is currently in development of Tim Bowdens best seller bio on Australian combat cameraman Neil Davis “One Crowded Hour” to feature film with Cornerstone Films & Studio Canal with Director/Writer Kim Mordaunt along with Producers Sylvia Wilczynski and Todd Fellman. 2020, he plans to follow this with his first feature film he will write and direct set in New Zealands deep south, Fiordland.