In his 20’s Joao went around the world several times as the drummer in a rock band. These days he is still travelling around the world, but now he is shooting commercials! He has worked for many of the world’s leading agencies and brands: Pepsi, Vodafone, Visa, Adidas, Knorr, to name but a few. Always the consummate professional, Joao is also known for his easy going and relaxed directing style. A truly emotional storyteller, he searches for the truth and beauty of every shot.